Fresh New Look!
We are proud to announce the launch of the new refreshed logo and branding as part of the ongoing evolution of our company, Bonelli Plant Hire.
While being reluctant to move away from the red and black design created by my daughter, that saw us through some challenging times from 2016 to 2019, we couldn’t help feel it was time to modernise our ‘look’, symbolising our move toward a stronger, stand-alone entity.
Proud as we are of our rich history and deep roots, we retouch with a tribute to my father, Mario Bonelli who was not only a great man but also the founder of this company and coined the slogan “We Go Where The Work Is”
So we have altered our logo to better reflect our brand, who we are today, and to symbolise our dynamic future ahead. Stylised by elements of prosperity and growth, the new logo reflects a new era for Bonelli Plant Hire, one that better represents our core values, what we do, and how we operate. Our brand identity communicates a sense of organisation and professionalism, without sacrificing our goal of having a friendly, approachable, reliable service.
In the upcoming months, we will be updating our marketing literature and online presence with our new branding. You can read more about our rich history and how we started out by clicking HERE